Brand Development + Identity
Logo & Website - Art direction, Design + Custom photography for Salon Zeal
A movement against hate. Powered by Auburn Seminary, Groundswell echoes and amplifies that call for justice welling up among the secular, the seeking, and people of faith. A movement that's not just about a single issue or political party, but a shared moral vision for a better world. They provide avenues for people of all faiths and walks of life to take strategic social action around shared moral imperatives.
Within our identity design we wanted to demonstrate the modernity of a movement like Groundswell. We wanted it to be bold clear, undiluted— for the form of the logo to represent the physical movement of a positive uprising.
Designed in partnership with the amazing Emily Clayton for see3 media
LOGO / SIGNAGE
BUSINESS CARD + GIFT CERTIFICATE
MEADOWSWEET MASSAGE + WELLNESS
Identity, Website, Custom Photography, Storefront Signage
Two massage therapists in Knoxville, TN needed an identity for their new business. The idea for Meadowsweet is an open and transparent wellness space—more contemporary than your usual massage venture. The identity needed to reflect the Do-It-Yourself nature of the business and be as organic and down to earth as Meadowsweet's two proprieters.
The cut-paper identity was inspired by one of the owner's cut-paper labels she made for lavendar-infused soaking salts (sold at the Meadowsweet location). I wanted to reflect the love and care--and optimism--these two put into their business through the brand idenitity .
In 2011, Madeline Rogero ran for mayor of Knoxville. While her own campaign "Madeline for Mayor" ran, a slew of volunteer supporters organzied a parallel grass roots campaign "Vote Rogero" aimed at voters in their twenties who might be apathetic about the polls. Above is a selection of designs done for this volunteer campaign. Rogero became the first woman to hold the office and the first woman to be elected mayor in any of the Big Four cities (Nashville, Memphis, Knoxville and Chattanooga) of Tennessee. And she's done a bang up job, creating more positive change in Knoxville than can be listed.