Alleo Health

Project credits

Creative Direction: Paul Rustand; Design Direction: Liz Tapp At Widgets & Stone; Design: Liz Tapp, Travis Hitchcock, Mark Slawson, Athene Ruiz, John Le, Ben Dicks; Writing: Jacob Biba; Photography: Dotson Commercial.‍

Project Info

As Design Director at Widgets & Stone, I oversaw the creation of the Alleo Health Brand, an umbrella brand created for the Hospice of Chattanooga family of care. From positioning and naming to design and creative direction for websites, advertising, signage, business stationery systems, videos and more — I lead the complete rebrand.Working with the leadership team of HOC, and incorporating feedback from a broad spectrum of employees, stake holders and board members, I provided art + design direction for the wide array of materials involved in the rebrand, including design and development of several websites and storyboarding/direction for video.

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