BAR Architects


Project credits

Design and Creative Direction: Liz Tapp

Project Info

BAR is a distinguished architectural, interior design, and planning firm headquartered in San Francisco, California. With a portfolio spanning across Northern and Southern California, as well as globally, BAR is recognized for delivering exceptional design solutions that embody innovation, creativity, and functionality.

I am honored to have worked for BAR both in-house and then as one of my clients for over a seven year period. In that time, I had the privilege of working closely with BAR to develop and enhance their brand, creating visually compelling print, web, mobile, presentation, and motion design. Notably, I played a key role in the successful transition into a new brand identity, which included developing guidelines for collateral, advertisements, RFP's, technical diagrams, brochures, and tear sheets.

I created digital campaigns as well as video content for BAR's presentations, marketing collateral, and documentation, which helped to showcase the firm's design process and project outcomes.

One of the most gratifying aspects of my work with BAR was creating a family of brochures that documented the firm's work acorss various divisions. I also loved developing staff spotlight campaigns that highlighted the talented individuals who make up the BAR team — as one of the most exceptional things about BAR is the caliber and commitment of their people.

My experience working with BAR was extraordinarily rewarding, and I am proud to have contributed to their growth and success.

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