Chattanooga Care Connector Brand

Project credits

Logo Design: Liz Tapp; Design Direction: Liz Tapp & Adam Ewing; Website Design: Liz Tapp & Adam Ewing

Project Info

The Chattanooga Care Connector, is a groundbreaking database developed by the University of Tennessee at Chattanooga, School of Nursing to bring free and low-cost healthcare options within reach of every resident.

At the forefront of this innovative project was the creation of a logo and brand identity. Representing both medical expertise and community connectivity, the logo is made of four conjoining C's (the first initial of the project) that create a medical cross as well as an illusion to a looping knot. The second phase was a website featuring an extensive database of low-cost healthcare in the Chattanooga area. The website's intuitive design and user-friendly interface allow for easy searching by both healthcare category and location. This feature makes it simple for those with limited transportation options to find healthcare providers in their vicinity quickly.

We were honored to be part of such a crucial initiative that strives to improve access to healthcare for every individual in the community.

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