Medicos Mission Fund

Project credits

Design Direction: Liz Tapp at Widgets & Stone; Art Direction: Liz Tapp; Design: Liz Tapp & Noah Marlowe; Creative Direction: Paul Rustand

Project Info

Founded in 2015 by Dr. Kelly Rodney Arnold, Clínica Médicos is dedicated to providing quality, comprehensive healthcare to Chattanooga’s underserved Latino community. Their mission is to ensure accessibility to healthcare for all, regardless of insurance status, language, pregnancy, age, or gender. Since their founding, Clinica has fulfilled this mission by providing outstanding care and empowering the next generation of medical professionals through education and hands-on training.

With the creation of the Médicos Mission Fund, a new non-profit, 501c3 organization, Clinica will be able to fund the growth of a new campus, offering outstanding educational experiences for physicians and high-quality medical services and equipment for the families who rely on Clinica Médicos. The expansion of their services, including mental health and counseling, dentistry, and more, will enable them to further enhance the medical care they provide to the community.

To aid them in this expansion, I had not only the privilege to lead them and the design team at Widgets & Stone through the branding process for Medicos Mission Fund, but also the honor to design various brand collateral for Clínica Médicos, alongside a new website, to communicate the exciting news about the Medicos Mission Fund.

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