Project credits

Design Direction: Liz Tapp at Widgets & Stone; Creative Direction: Mapi Ormachea; Design: Travis Hitchcock

Project Info

Art Direction and Strategy for Uma Ceramics, creators of unique wheel-thrown mugs for use during your morning reflection, or for anytime you need to slow down and give yourself a moment.

As Design Director at Widgets & Stone, working with designer Travis Hitchcock, we worked closely with Uma founder Mapi Ormachea to develop the brand – a neutral, tranquil, subtly feminine textural pattern and palette, paired with a bolder logo and “potters mark” – all meant to relay the reflection and contemplativeness the brand hopes to encourage with its vessels.

Uma mugs are officially available to order – visit to get yours!

No items found.