Projects in health and wellness—sprinkled in with a bit of tech, SaaS, and more.

Capabilities

Print + Digital Design
Brand Development
Strategy + Concepting
Creative Direction
Marketing Collateral
UI/UX + Website Design
Video Direction

Alleo Health

Brand Development + Direction + Design

As Design Director at Widgets & Stone, I oversaw the creation of the Alleo Health Brand, an umbrella brand created for the Hospice of Chattanooga family of care. From positioning and naming to design and creative direction for websites, advertising, signage, business stationery systems, videos and more — I lead the complete rebrand.

Working with the leadership team of HOC, and incorporating feedback from a broad spectrum of employees, stake holders and board members, I provided art + design direction for the wide array of materials involved in the rebrand, including design and development of several websites and storyboarding/direction for video.

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Ledger Enterprise Campaign

Cross-Channel Social Campaign

Using Hubspot, LinkedIn Paid & Organic, and gated content — the Ledger Enterprise marketing team created a Staking Campaign aimed to educate Custodians, Hedge Funds, and Crypto Exchanges on the power of staking with LE. As the sole designer on the project, I created two Linked In Sliders, a White Paper, a Hubspot Landing page as well as Social Banners and Email Signatures. The campaign generated over 700k impressions and 1,000+ landing page views.

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Ledger Enterprise Website

UI/UX Website Design

As the lead designer entrusted with the development of Ledger Enterprise's new website, I had the privilege of spearheading the project's UI design. The primary objective was to unify the brand identity of Ledger Enterprise and Ledger, bringing LE into alignment with its parent brand. My task was to create a visually compelling and cohesive website that communicated Ledger Enterprise's product offering and reflected the company's values and vision. With careful attention to detail, I ensured that the website's design was consistent with the brand's overall tone, enhancing the user experience and reinforcing Ledger Enterprise's online presence.

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ProNVest's Future Capital

Explainer Video

I had the privilege of collaborating with the ProNVest / Future Capital team on an explainer video to spread the word about their portfolio management product. As art director, I lead the team through an initial exploratory phase, carefully presenting and experimenting with a myriad of illustration styles to ensure we found the perfect match for their vision. Once that style was created I storyboarded and sketched illustration concepts for each section of the video. I oversaw the process of matching the visuals with a voice-over and ultimately art-directing the final version of the video.

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Medicos Mission Fund

Medicos Mission Fund Brand Collateral + Website

Driven by an obligation to do something new and better, Clínica Médicos and Médicos Mission Fund are set up to provide inclusive and total body medicine to Chattanooga’s underserved Latino community. Their mission is to ensure accessibility to healthcare for all, regardless of insurance status, language, pregnancy, age, or gender.

I had not only the privilege to lead the Clínica Médicos and the design team at Widgets & Stone through the branding process for their expansion with the Medicos Mission Fund, but also the honor to design various brand collateral for Clínica Médicos, alongside a new website, to communicate the exciting news about the Medicos Mission Fund.

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Renuevo Logo

Logo Design

Logo design for Renuevo — the mental health and counseling offering of Clinica Medicos.

By expanding the behavioral health and counseling offerings of Clínica Médicos, the bilingual mental health team of Reneuvo can address the unique and sometimes traumatic emotional and mental health burdens on Chattanooga’s underserved community. Renuevo's goal is to destigmatize these services through primary care inside the same facility. These services will occur regardless of a patient’s ability to pay, documentation, or age.

ProNVest's Future Capital

Digital Content for Social

I not only had the opportunity to concept, storyboard, and art directed an explainer video for ProNVest and their direct-to-consumer offering Future Capital, but also was able to create a graphic style for their digital content to seamlessly transition into their new new brand's look and feel. I paired the expanded ProNvest/Future Capital color palette, with an array of graphics and other visuals, creating a set of social graphics for the Future Capital team to spread the word about our state-of-the-art account analysis tools.

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OHA + Smiles Across America

Logo Design

From 2009-2013, for four years of my young career I was the Senior Designer for Oral Health America and Smiles Across America — a national non-profit whose programs sought to help provide care, education and advocacy for America’s most vulnerable.

I was responsible for overseeing all graphic design and art direction for print and web, including overseeing a
re-design of all print-material to reflect new brand standards— from website re-design to social media campaigns, print and digital newsletters, annual reports and all outreach material.

The experience was formative and instilled my passion for healthcare, access to care, and inhouse brand-building.

Clients

Marmot
Ledger Enterprise
ProNVest / Future Capital
Bellhops
Mannington Carpet
BAR Architects
EF Contract
America Heart Association
Widgets & Stone
+ more

Programs & Tech

Figma
Sketch
InVision
Zeplin
Asana
InDesign
Illustrator
Photoshop
Squarespace
Webflow